About Us

About Us

Company History

Cal-Ray a Wisconsin based Independent Service Organization (ISO), was established in 1998 by John Snyder. Today Cal-Ray, Inc. a multi-vendor business, services Wisconsin, Upper Michigan, Minnesota and areas of Illinois.

Our Mission

Cal-Ray is committed to delivering quality products and services that meet or exceed our customers’ expectations.  Our empowered team members will accomplish this through continued assessment and improvement to all of our processes.

Our Vision

To ignite enthusiasm in our employees to deliver quality products, professional sales and service to our customers.


To Our Customers…

We pledge a fair price for quality service and sales, striving to increase our efficiency and to seek improved methods/technology on a continuous basis.

To Our Employees…

We strive to maintain a fun, energetic workplace that encourages mutual respect, creativity and fairness and rewards quality and productivity.


Cal-Ray is a certified ISO 13485:2016 corporation dedicated to maintaining a stringent Quality Management System.  Our QMS 13485:2016 certification, is now being recommended by the United States Food and Drug Administration for all companies that service medical equipment.  We are also a preferred multi-vendor contractor with GE and Siemens.  Cal-Ray is an affiliate owner in NIR (National Imaging Resource) and member of AMSP (Association of Medical Service Providers).  We work for the continued survival of third party service providers ISO’s (Independent Service Organizations) to ensure value added, cost beneficial alternatives are available to the HealthCare industry.

Cal-Ray is registered as ISO certified as a quality management company.

ISO 13485:2016 | Certificate Awarded 2018

John Snyder has been recognized as a patriotic employer by the Office of the Secretary of Defense’ “Employer Support of the Guard and Reserve” program.

Patriotic Employer | Award

The Association of Medical Service Provider’s mission is to provide superior products and services to our customers through a network of local independent service organizations.

AMSP | Member

Cal-Ray is an affiliate owner in NIR (National Imaging Resource).

“The mission of National Imaging Resources is to provide the most cost effective, highest quality, multi-vendor, multi-modality imaging and biomedical equipment solutions and service programs to health care providers across the United States. We achieve this by focusing on customer driven solutions that reduce cost, improve equipment performance, utilization and enhance clinical outcomes. Our goal is guaranteed patient safety and customer satisfaction through consultative, solution driven equipment placement and service delivery excellence”.